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G4 Américas


Learn to Dominate your Personal Brand

There is a countless number of ways to boost your personal brand.
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     In today’s day and age, there is a countless number of ways to boost your personal brand. For those who don’t know what that means— it’s the perception others have of you, which can be evaluated by their actions and/or responses toward you when you’re not present.  

     And due to our access to an infinite amount of information at the push of a button, it’s easier than ever for people to access information. Which means anybody can see yours, including potential employers and interesting parties. So now more than ever, your professional brand needs to reflect the professional you want to promote. We’ve compiled a list of tips to help you not only get more recognition on the web, but also secure a positive online presence.

  1. Be truthful to who you are

When building your personal brand, it’s important to know what areas you excel in and how to advertise those skills. Communicating who you are in a sincere and accurate way can make others more willing to trust you—professionally and personally.

Authenticity can lead to a stronger personal brand, which in turn increases your chances of greater employment opportunity and higher return on investment (ROI). It’s fundamental to maintain positive relationships with past employers, act ethically in and out of the workplace, and avoid burning any professional bridges. 

  1. Familiarize yourself with the current landscape

To help guide you to where you want to go with your brand, it’s important to know your current state — as well as of others. Google, and other search engines, are good places to start evaluating how much online exposure you have and what approaches you’ll have to take to either improve or preserve your online influence. You should also take the opportunity to look at how other professionals in your industry brand themselves, which can help give you some inspiration. 

Along with knowing where you stand, make sure you’re findable and accessible. If you happen to have a common name, add a middle initial to your online portfolios and social media to better distinguish yourself. Be sure to also include your contact information and how people should contact you on your professional profiles.

  1. Look like the professional you aspire to be  

Regardless of what social media outlets you’re a part of, make sure your information is up-to-date and positively reflects who you are. Continually update your social media outlets to maintain relevant and trustworthy, by sharing appropriate content and making connections with industry professionals. This will not only improve your online persona, but it will also increase your chances to come up in search results.

With LinkedIn for instance, you’ll be analyzed by a variety of potential employers, so you want to make sure you appear to be as qualified as possible, making sure to have a professional photo and concise, informative writing.

  1. Share meaningful informational

The content you publish on your website or social media should be polished, and adequately represent who you are in the business world. However, your ultimate goal is to secure your current followers while fostering future ones. Remember, every post is an opportunity to fortify a connection.  Meaning that, sharing your work, but also sharing material that has encouraged reflection or inspired you, are great ways to help you build your name.

Although sharing content and building connections are important to your brand, it’s not the only way to promote yourself. You should be keeping up with insights, following influencers in your field, as well as joining the conversation in online groups or forums. This can expose you to new opportunities and expand your industrial vision.  Moreover, building your personal reputation can be done in ways that go beyond business means, like adding personal volunteer work, or even publishing content related to sentiment, all helpful for followers to see you have a human side.

Undoubtedly, your personal brand will consistently evolve; however, it should stay constant in its reflection of a valuable professional. With that in mind, the goal of exponentially boosting your personal brand can be attained if you successfully preserve your relationships, publish with a purpose and produce quality work.  Because after all, your personal brand will be with your forever, so make sure have a positive one.

By: Kimberly Milani

Contributor: Mariana Paranhos 

Images: Getty Images

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