Chief Marketing Officer

Multinational Entertainment Company

Job Description

Our client is looking for a Chief Marketing Officer to join their team in São Paulo, Brazil. The individual will focus on leading and overseeing the planning, development, execution and monitoring of all marketing strategy, guaranteeing revenue growth and expansion of the business across both retail and digital channels. The professional main responsibilities will be:

  • Facilitate and drive retail sales

  • “Listen” to the trends of the market and direct the market research efforts of the company

  • Ensure a unified approach to customer service, distribution etc. that meets market demands with other departments

  • Design and monitor country-wide retail execution plans

  • Define marketing strategies to support the company’s overall strategies and objectives

  • Develop a feasible marketing plan for the department and oversee its day-to-day implementation

  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”

  • Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)

  • Manage a digital marketing team, with responsibilities across the consumer life cycle

  • Lead Marketing Team

  • Create a solid network of strategic partnerships

  • Oversee the development and placement of the creative elements that position the company in the marketplace

  • Manage market research and business insight functions.

Education and experience required

  • Experience in leading commercial, marketing or sales organizations

  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)

  • Proven management of annual marketing budgets and resource planning.

  • Solid understanding of market research and data analysis methods, with an ability to translate findings into actionable insight.

  • Demonstrable experience in managing cross channel communications.

  • Experience in managing digital customer acquisition and CRM.

  • Understanding of different business disciplines (IT, finance etc.)

  • Proficient in MS Office and business software (e.g. CRM)

  • Outstanding communication (written and verbal) and interpersonal abilities

  • Bachelor’s degree in business, marketing, communications, or related field.

  • A Master's degree in marketing or related field or an MBA may be highly desirable.

  • More than 8 years' proven experience in a marketing manager or business development role.

  • Excellent analytical and leadership skills.

  • Creative and entrepreneurial spirit.

  • Exceptional knowledge of marketing techniques and platforms

  • Proficiency in English

Chief Marketing Officer

place São Paulo, São Paulo - Brazil
  • Marketing